Cosmetic brand O HUI is an internationally recognized classic of Korean luxury. This brand is considered the hallmark of Korean cosmetology along with such bestsellers as Su:m37 and IOPE. O HUI's slogan is "Nature and Science Meet Here". Cosmetic formulas combine natural ingredients and innovative developments (for example, stem cells, ceramides, peptides, etc.).

O HUI products are considered leaders in the penetration of active substances into the deeper layers of the skin and give a visible result in a very short time.

The brand's cosmetics are primarily aimed at anti-aging care. The mission of O HUI is to restore youth to aging skin and prolong it for many years. To achieve the goal, the developers conduct laboratory experiments and introduce the latest scientific technologies. The premium line with ceramides has gained particular fame. Cosmetics based on ceramides restore the hydrolipidic barrier of the skin, tighten the structure, make the skin moisturized, smooth and toned. The products have an intense rejuvenating effect and prevent skin aging. The O HUI brand was founded in 1997 under the aegis of LG Household & Care. Over the long history of its existence, the brand has found fans in all parts of the world. Cosmetics About HUI is produced in a technological laboratory, which is located in South Korea. In parallel with the release of cosmetics, O HUI specialists conduct their research in the field of skin care.