The name of the brand comes from the English suffix "-holic", meaning dependence, and the Korean word "holida" - "temptation", "temptation". Thus, the name can be translated as "commitment to beauty" or "temptation to beauty."

The assortment is quite wide and includes more than 60 different cosmetic products (for face, body, hair care, decorative cosmetics). They are suitable for women of all ages, regardless of skin type.

The brand's most popular product is the universal Aloe gel ( Holika Holika Aloe 99% Soothing Gel), which has a bright and convenient package and a thousand ways to use it (from moisturizing the skin to nourishing the ends of the hair). Over the years, the company has won many awards, including several for the best brand. Holika Holika Korean cosmetics are highly effective and bring instant results, improving your image right before your eyes.