The Heimish brand entered the Korean cosmetics market in 2016. The philosophy of the company is as follows - "you are unique, and makeup will only emphasize your natural beauty." Effortless well-groomed skin is exactly what Heimish specializes in.

The range of the brand also includes a line of products for facial skin care and preparation for applying makeup. These products contain clinically proven ingredients (AHA and BHA acids, niacinamide, enzymes, amino acids) and natural ingredients: rose water, centel extract, black tea and others. Heimish products are formulated with safe, quality and effective ingredients and are not tested on animals.